" Gerard" Jewelry: Louis Gérard, formerly of Van Cleef & Arpels, founded the firm of M.
Gérard in 1968 at 8 Avenue Montaigne in Paris. Within nine years, he
was sighted as the largest French exporter of fine jewellery. In
November 1985, he sold the company to
a
group of American investors but continued to operate it until his
retirement when it closed its doors. In September 1988, Louis Gérard
reopened the firm at 16 Avenue Montaigne, near its original location,
under the name of Louis Gérard, Joaillier International. It closed its
doors definitively in December 1991.
