Chinese Style Jewellery by Yue-Yo Wang
She gradually fell in love with knotting and decided that she could use it to add to her profits. She spent time developing her knotting skills and, after a short period of time, became a well-known knot maker. People advised her to establish a knotting art education program and many students came to learn from her, some of them from overseas.
Although knotting products and classes increased her profits, they still required a lot of labor and sold for relatively low prices. She often had to work extra hours or overnight to complete orders. This situation inspired her to look for a more efficient way to add value to her products. She tried using knotting techniques on clothes, decorations, and other articles. Then she came up with the great idea of combining knotting art with modern jewelry manufacturing methods.
She was not yet a jewelry designer, so she passed most of the knotting work to her students and set out to learn jewelry design. Accomplishing this turned out to be a great advantage for her jewelry company, which was very successful even when the global economy was suffering.
Yue-Yo has been part of the jewelry design industry for about 20 years. In that time, her company has experienced several important development stages.
From 1993 to 1999, Yue-Yo Wang Creative Jewelry Design concentrated on promoting the design concept of “Chinese style” jewelry. They participated in many large international jewelry shows to attract international consumers and build the company image. From 2000-2005, Yue-Yo and her colleagues increased their participation in a variety of social works while further developing their jewelry design and manufacturing techniques.
Around 2005, she sensed the rapid development and huge potential of the mainland China jewelry market. She and her team headed west to explore this major market. So far, since then they have opened more than 10 stores all over mainland China, including their guild store, which opened in 2007 in Beijing. In 2008, Yue-Yo was asked by Beijing Shanyuan Jewelry Company to jointly design the Beijing Olympics souvenir crystal dragon stamp. This event gave her and her designs more public exposure and also made her more confident about the future of “Chinese style” jewelry.
In 2012, Yue-Yo turned another dream into reality by forming the Taiwan Creative Jewelry Design Association. She hopes that this organization will attract more jewelry designers who focus on artistic jewelry design and would like to spread the Chinese culture to the rest of the world.